Marketing & Sales Science evolved!
Leveraging Email & SMS in E-Commerce: A Guide for Beginners
In an age where e-commerce reigns supreme, businesses are constantly on the lookout for effective ways to communicate and engage with their customers. Two of the most prevalent tools in this realm are email and SMS (Short Message Service). Both of these channels offer unique advantages, but they also come with their own sets of […]
Achieving Sales and Marketing Alignment in B2B: A Crucial Part for Every Company’s Success
Achieving Sales and Marketing Alignment: A Comprehensive Guide Sales and marketing alignment is a topic that has garnered significant attention in the business world. While its importance is widely recognized, achieving it remains a challenge for many organizations. A recent study in 2022 revealed that a significant portion of professionals felt there was a disconnect […]
SEO: 11 Essential Data Points that every website needs
In the ever-evolving world of digital marketing, search engine optimization (SEO) remains a constant. SEO is the art and science of optimizing websites to rank higher on search engines, primarily Google. To achieve this, webmasters and marketers need to keep an eye on various data points that influence a website’s SEO performance. Here are 11 […]
Google Analytics 4: An introduction for beginners
Google Analytics is an indispensable tool for businesses and individuals looking to gain insights into their website’s performance. From tracking user behavior to understanding traffic sources, Google Analytics provides a wealth of information that can help website owners make informed decisions. In this article, we will delve into the implementation process of Google Analytics, discuss […]
Website Promotion: A Comprehensive Guide for Beginners
In today’s digital landscape, where competition is fierce and attention spans are fleeting, the success of a website relies heavily on effective promotion. Whether you’re an e-commerce store, a service provider, or a content creator, the ability to drive traffic, engage visitors, and convert leads is paramount to achieving your online goals. That’s where website […]
Presales Process for Tech Companies: Pros & Cons, Dos & Don’ts
In the fast-paced world of technology, the presales process plays a pivotal role in ensuring that tech companies can effectively communicate the value of their products or services to potential clients. This article delves into the intricacies of the presales process, highlighting the necessary materials, pros and cons, and the dos and don’ts that tech […]
eShop Conversion Rate Optimization: Pros & Cons, Dos & Don’ts
In the digital age, e-commerce businesses are constantly seeking ways to improve their online presence and increase sales. One of the most effective strategies to achieve this is through eShop Conversion Rate Optimization (CRO). This article delves into the intricacies of CRO, its importance, the process involved, and the dos and don’ts to consider. What […]