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Achieving Sales and Marketing Alignment in B2B: A Crucial Part for Every Company’s Success
Achieving Sales and Marketing Alignment: A Comprehensive Guide Sales and marketing alignment is a topic that has garnered significant attention in the business world. While its importance is widely recognized, achieving it remains a challenge for many organizations. A recent study in 2022 revealed that a significant portion of professionals felt there was a disconnect […]
Presales Process for Tech Companies: Pros & Cons, Dos & Don’ts
In the fast-paced world of technology, the presales process plays a pivotal role in ensuring that tech companies can effectively communicate the value of their products or services to potential clients. This article delves into the intricacies of the presales process, highlighting the necessary materials, pros and cons, and the dos and don’ts that tech […]