Projects

About the client:

Toys & Games – Retail Company is a well-established player in the toys and games retail and b2b sector. With the evolving retail landscape and the increasing importance of online presence, there was a strategic need to transition to the digital realm and establish a robust ecommerce platform.

Challenges:

• Crafting and executing a digital marketing strategy for the company venturing into the digital space for the first time.
• Prioritizing the promotion of the newly established ecommerce platform while ensuring a healthy return on investment.
• Engaging with a new online audience and driving sales through digital channels.

Contribution:

• Digital Marketing Strategy: Led the creation and implementation of a comprehensive digital marketing strategy tailored for the toys and games retail sector.
• Ecommerce Promotion: Prioritized the promotion of the ecommerce platform, leveraging various digital channels to drive traffic and conversions.
• Performance-Driven Advertising: Ensured that all advertising efforts were driven by performance metrics, optimizing campaigns for maximum ROI.

Results:

• Impressive Online Revenue: Achieved a remarkable online revenue of over 30k per month, starting from scratch.
• Healthy ROI: With strategic marketing efforts and an investment of over 60k, reached a direct ROI of 4.5 in the first year.

Skills Acquired/Enhanced:

• Digital Transformation: Developed expertise in transitioning traditional retail businesses to the digital realm, ensuring a seamless transition and robust online presence.
• Digital Marketing Strategy for Toys Companies: Acquired proficiency in crafting and executing marketing strategies tailored for the toys and games retail sector.
• Performance-Driven Advertising: Enhanced skills in creating and optimizing advertising campaigns based on performance metrics, ensuring maximum ROI.

Conclusion:

The collaboration between my team in Gravity Labs and Toys & Games – Retail Company marked a pivotal moment in the company’s journey. The transition to the digital space not only opened up new revenue streams but also positioned the company as a modern, forward-thinking player in the toys and games retail sector.

Note: All Customers names are available upon request.

About the client:

This orthopaedic surgeon is a dedicated medical professional providing top-notch health services to patients. With the evolving digital landscape and the increasing need for online presence, there was a requirement to revamp the digital outreach and provide valuable content to potential patients.

Challenges:

• Creating a modern, user-friendly website to showcase the doctor’s services and expertise.
• Designing and implementing a marketing strategy that includes content creation, PPC campaigns on Meta & Google, and email marketing.
• Ensuring that all marketing and advertising efforts adhere to health guidelines and regulations.

Contribution:

• Website Creation: Assisted in the development of a new website, ensuring it was tailored to the needs of the patients and showcased the doctor’s expertise effectively.
• Marketing Strategy Leadership: Led the creation of a comprehensive marketing strategy, encompassing content creation, PPC campaigns on Meta & Google, and email marketing.
• Content Creation: Played a pivotal role in generating valuable content aimed at educating potential patients and driving organic traffic.

Results:

• Surge in Organic Traffic: Achieved a remarkable increase in organic traffic, witnessing a 500% growth from 3k/month to 18k/month.
• Impressive ROI: With strategic marketing efforts, reached an ROI of 5, showcasing the effectiveness of the implemented strategies.

Skills Acquired/Enhanced:

• Customer Acquisition through Education: Developed expertise in attracting potential patients by providing educational content, positioning the doctor as a thought leader in the field.
• Health Guidelines in Marketing & Advertising: Enhanced understanding of the importance and application of health guidelines in digital marketing efforts, ensuring compliance and authenticity.
• Personal Branding: Acquired skills in building and enhancing the personal brand of a medical professional, ensuring trust and credibility in the digital space.

Conclusion:

The collaboration between my team in Gravity Labs and this orthopaedic surgeon resulted in a transformative digital presence that not only showcased the doctor’s expertise but also provided valuable insights and education to potential patients. The strategies implemented have set a benchmark in the medical field for digital outreach and patient engagement.

Note: All Customers names are available upon request.

About the client:

Tech Company stands as a beacon in the tech industry, offering cutting-edge products and services. As the digital landscape and customer preferences evolved, there was a clear need to reposition the brand and enhance the effectiveness of the sales funnel.

Challenges:

• Creating a modern, user-centric website that effectively repositions the brand in the market.
• Ensuring the website assists in the sales funnel, leading to increased conversions.
• Gathering and implementing customer feedback to enhance user experience and brand perception.

Contribution:

• Website Creation: Led the initiative to develop a new website, focusing on repositioning the brand and enhancing the sales funnel’s effectiveness.
• Brand Repositioning: Played a pivotal role in defining and implementing strategies to reposition the tech brand in the market, ensuring it resonated with the target audience.
• SEO Optimization: Ensured that the website’s content was optimized for search engines, driving organic traffic and enhancing visibility.

Results:

• Enhanced User Engagement: Achieved a significant increase in Average Session Duration by 123% and Pages/Session by 61%, indicating a vastly improved user experience.
• Positive Customer Feedback: The revamped website and brand positioning garnered excellent feedback from customers, further solidifying the brand’s position in the market.

Skills Acquired/Enhanced:

• Tech Products Positioning: Developed expertise in positioning tech products effectively in a competitive market.
• SEO Optimization for Content: Enhanced skills in optimizing website content for search engines, ensuring increased organic visibility and traffic.
• Tech Brand Repositioning: Acquired proficiency in strategies and techniques to effectively reposition a tech brand in the market.

Conclusion:

The collaboration between Gravity Labs and Tech Company marked a significant milestone in the company’s digital journey. The revamped website, coupled with effective brand repositioning, not only enhanced user engagement but also received accolades from customers, setting a new benchmark in the tech industry.

Note: All Customers names are available upon request.

About the client:

FMCG – Frozen Goods Company Name is a leading brand in the frozen goods sector. As the company sought to expand its reach and penetrate new markets, there was a strategic need to understand demand patterns and find the right product category market fit for its export strategy.

Challenges:

• Conducting a comprehensive demand analysis to understand potential markets for expansion.
• Analyzing competition and understanding the nuances of each potential market.
• Leveraging user data to extract actionable insights and guide the export strategy.

Contribution:

• Demand & Competition Analysis: Led a specific project to analyze keyword volume data and other relevant metrics to gauge demand and understand the competitive landscape in potential markets.
• Product Market Fit: Utilized the insights from the analysis to help the company identify the right product categories that would resonate with the target markets.
• Monetizing User Data: Leveraged user data to extract valuable insights, further refining the company’s export strategy.

Results:

Successful Market Penetration: Based on the insights from the analysis, the company successfully penetrated two new markets, expanding its global footprint.

Skills Acquired/Enhanced:

• Demand Analysis & Competition Analysis: Developed expertise in analyzing market demand and understanding the competitive landscape to guide expansion strategies.
• Product Market Fit: Acquired proficiency in identifying the right product categories that resonate with specific markets, ensuring successful market penetration.
• Monetizing User Data: Enhanced skills in leveraging user data to extract actionable insights, refining and optimizing market strategies.

Conclusion:

The collaboration between my team in Gravity Labs and FMCG – Frozen Goods Company showcased the power of data-driven decision-making in market expansion. The insights derived from the demand and competition analysis not only guided the company’s export strategy but also led to successful penetration into two new markets, solidifying the brand’s position in the global frozen goods sector.

Note: All Customers names are available upon request.

About the client:

FMCG – Packaging Solutions Supplier is a distinguished supplier in the Fast-Moving Consumer Goods (FMCG) sector, specializing in packaging solutions. Recognizing the vast potential in the North American market, there was a strategic need to introduce the company to potential clients in the USA and Canada.

Challenges:

• Crafting and executing a digital strategy tailored for exports to the USA and Canada.
• Designing a modern, user-friendly website to effectively introduce the company to the North American audience.
• Utilizing Google Ads and Email Marketing to reach potential clients and drive engagement.

Contribution:

• Digital Strategy for Exports: Led the creation and execution of a comprehensive digital strategy targeting the USA and Canada.
• Website Creation: Spearheaded the development of a brand-new website tailored to the preferences and needs of the North American audience.
• Google Ads & Email Marketing: Implemented strategic campaigns on Google Ads and utilized email marketing to introduce the company to potential clients in the target regions.

Results:

• Enhanced User Engagement: Witnessed a significant boost in Average Session Duration by 95% and Pages/Session by 130%, indicating a highly engaging user experience.
• Impressive Deal Closures: Assisted in closing more than 8 deals, each with an Annual Contract Value (ACV) exceeding 5K and a Customer Lifetime Value (CLTV) surpassing 30K, all with an investment of less than 25k.

Skills Acquired/Enhanced:

• Export Marketing for B2B Companies: Developed expertise in crafting and executing marketing strategies tailored for B2B companies targeting export markets.
• Lead Generation in Different Countries: Acquired proficiency in generating and nurturing leads in different geographical regions, understanding the nuances of each market.
• Digital Strategy Creation: Enhanced skills in creating comprehensive digital strategies that resonate with the target audience and drive conversions.

Conclusion:

The collaboration between my team in Gravity Labs and FMCG – Packaging Solutions Supplier marked a significant expansion of the company’s digital footprint in North America. The strategies implemented, from website creation to targeted marketing campaigns, not only enhanced user engagement but also led to impressive deal closures, setting a new standard in the FMCG packaging solutions sector.

Note: All Customers names are available upon request.

About the client:

Tech – Products & Services Company is an innovative newcomer in the tech industry, offering state-of-the-art solutions. As a newly founded company, there was a pressing need to establish a robust digital presence and effectively introduce the company and its solutions to the market.

Challenges:

• Designing and launching a website that effectively presents the new company and its range of solutions.
• Positioning the company’s solutions in a competitive market.
• Implementing lead generation strategies using Meta Ads and email marketing to drive interest and demos.

Contribution:

• Website Creation: Led the initiative to develop a new website, ensuring it effectively showcased the company’s ethos, solutions, and value proposition.
• Solutions Positioning: Played a pivotal role in positioning the company’s solutions in the market, ensuring they resonated with the target audience.
• Lead Generation: Assisted in crafting and executing lead generation campaigns using Meta Ads and email marketing, driving interest and facilitating lead nurturing.

Results:

Impressive Lead Generation: The lead generation and nurturing campaigns successfully resulted in more than 50 demo presentations in less than 2 months, each with an Annual Contract Value (ACV) exceeding 5K.

Skills Acquired/Enhanced:

• Leadgen for SaaS Tech Products & Services: Developed expertise in crafting and executing lead generation strategies tailored for SaaS tech products and services.
• Marketing & Sales Ops for SaaS: Acquired proficiency in operations that bridge the gap between marketing and sales in the SaaS domain, ensuring seamless lead transition and conversion.
• SaaS Marketing Strategy Creation: Enhanced skills in creating comprehensive marketing strategies tailored for SaaS companies, driving engagement and conversions.

Conclusion:

The collaboration between my team in Gravity Labs and Tech – Products & Services Company set the foundation for the company’s digital journey. The strategies implemented, from website creation to lead generation campaigns, not only established the brand’s digital presence but also drove significant interest, leading to numerous demo presentations and potential partnerships.

Note: All Customers names are available upon request.

About the client:

Construction – Wholesale Supplier Company is a prominent player in the construction wholesale supply sector. With the evolving B2B landscape and the increasing importance of digital platforms, there was a strategic need to expand the customer base and enhance the adoption of the B2B ecommerce platform.

Challenges:

• Crafting and executing a digital marketing strategy tailored to find new B2B customers.
• Promoting the adoption of the B2B ecommerce platform among existing and potential customers.
• Navigating the unique challenges and standards of B2B ecommerce in the construction wholesale sector.

Contribution:

• Digital Marketing Strategy: Led the creation and implementation of a comprehensive digital marketing strategy, focusing on B2B customer acquisition.
• B2B Ecommerce Adoption: Spearheaded initiatives to promote the adoption of the B2B ecommerce platform, ensuring customers recognized its value and integrated it into their purchasing processes.
• B2B Standards & Best Practices: Ensured that all digital initiatives adhered to the highest standards and best practices specific to B2B ecommerce in the construction wholesale sector.

Results:

• Impressive Customer Growth: Successfully expanded the customer base by 30%, growing from 380 to almost 500 clients.
• Significant B2B Adoption: Boosted the adoption rate of the B2B ecommerce platform from a mere 5% to over 60%.

Skills Acquired/Enhanced:

• B2B Ecommerce Adoption: Developed expertise in strategies and techniques to promote the adoption of B2B ecommerce platforms in the wholesale sector.
• B2B Leadgen: Acquired proficiency in crafting and executing lead generation strategies tailored for B2B customers in the construction wholesale domain.
• B2B Ecommerce Standards & Best Practices: Enhanced skills in understanding and implementing the highest standards and best practices for B2B ecommerce in the construction wholesale sector.

Conclusion:

The collaboration between my team in Gravity Labs and Construction – Wholesale Supplier Company marked a transformative phase in the company’s B2B journey. The strategies implemented, from customer acquisition to ecommerce platform adoption, not only expanded the company’s clientele but also solidified its position as a forward-thinking player in the construction wholesale sector.

Note: All Customers names are available upon request.

About the Client:

 Fashion – Retail Company is a trendsetting brand in the fashion retail sector. With the increasing shift towards online shopping and the importance of a seamless customer experience, there was a strategic need to revamp its ecommerce presence and provide an unparalleled omnichannel experience.

Challenges:

• Designing and executing an ecommerce marketing strategy tailored for the fashion retail industry.
• Ensuring customers receive an excellent omnichannel experience, bridging the gap between online and offline touchpoints.
• Maximizing return on investment while scaling online revenue.

Contribution:

• Ecommerce Marketing Strategy: Led the creation and implementation of a comprehensive ecommerce marketing strategy tailored for the fashion retail sector.
• Omnichannel Experience: Focused on providing customers with a seamless omnichannel experience, ensuring consistency and excellence across all touchpoints.
• Maximizing ROI: Ensured that all marketing initiatives were optimized for maximum return on investment, leveraging industry standards and best practices.

Results:

• Impressive ROI: Achieved a staggering 10x direct ROI over a 2-year collaboration, with a budget spend of approximately 30k.
• Significant Revenue Growth: Played a pivotal role in boosting direct online revenue to 100k per month, up from less than 10k.

Skills Acquired/Enhanced:

• Ecommerce Omnichannel Strategy: Developed expertise in crafting and executing omnichannel strategies tailored for ecommerce in the fashion retail sector.
• Fashion Industry Ecommerce Standards: Acquired proficiency in understanding and implementing the highest standards and best practices specific to ecommerce in the fashion industry.
• Customer Relationship Management: Enhanced skills in managing and nurturing customer relationships, ensuring loyalty and repeat purchases.

Conclusion:

The collaboration between my team in Gravity Labs and Fashion – Retail Company marked a transformative phase in the company’s ecommerce journey. The strategies implemented, from omnichannel experience to ROI optimization, not only enhanced the brand’s online presence but also drove significant revenue growth, setting a new benchmark in the fashion retail industry.

Note: All Customers names are available upon request.

About the Client:

Health & Pharma – Retail Company is a reputable brand in the health and pharma retail sector. With the increasing competition and the evolving digital landscape, there was a strategic need to drive more foot traffic to its physical stores and subsequently increase revenue.

Challenges:

• Designing and executing a digital marketing strategy tailored for the health and pharma retail industry.
• Leveraging Meta and Google Ads to drive physical store visits and increase in-store revenue.
• Bridging the gap between online marketing efforts and offline store visits.

Contribution:

• Digital Marketing Strategy: Led the creation and implementation of a comprehensive digital marketing strategy, focusing on driving foot traffic to physical stores.
• Meta & Google Ads: Utilized Meta and Google Ads to target potential customers in the vicinity of the stores, encouraging them to visit and make purchases.
• Online to Offline Strategy: Ensured that online marketing efforts translated into offline store visits and revenue growth.

Results:

Revenue Growth: Achieved an impressive 18% increase in Year-over-Year revenue from local campaigns, showcasing the effectiveness of the strategy.

Skills Acquired/Enhanced:

• Local Marketing for Tourism Business: Developed expertise in crafting and executing local marketing strategies tailored for businesses that rely heavily on tourism and local foot traffic.
• Online to Offline Marketing Strategy: Acquired proficiency in strategies that bridge the gap between online marketing efforts and offline store visits, ensuring seamless customer journeys.

Conclusion:

The collaboration between my team in Gravity Labs and Health & Pharma – Retail Company showcased the power of effective local digital marketing. The strategies implemented, from Meta and Google Ads campaigns to online-to-offline initiatives, not only drove more foot traffic to the physical stores but also resulted in a significant boost in revenue.

Note: All Customers names are available upon request.