Boosting Physical Store Visits for Health & Pharma – Retail Company.

About the Client:

Health & Pharma – Retail Company is a reputable brand in the health and pharma retail sector. With the increasing competition and the evolving digital landscape, there was a strategic need to drive more foot traffic to its physical stores and subsequently increase revenue.

Challenges:

• Designing and executing a digital marketing strategy tailored for the health and pharma retail industry.
• Leveraging Meta and Google Ads to drive physical store visits and increase in-store revenue.
• Bridging the gap between online marketing efforts and offline store visits.

Contribution:

• Digital Marketing Strategy: Led the creation and implementation of a comprehensive digital marketing strategy, focusing on driving foot traffic to physical stores.
• Meta & Google Ads: Utilized Meta and Google Ads to target potential customers in the vicinity of the stores, encouraging them to visit and make purchases.
• Online to Offline Strategy: Ensured that online marketing efforts translated into offline store visits and revenue growth.

Results:

Revenue Growth: Achieved an impressive 18% increase in Year-over-Year revenue from local campaigns, showcasing the effectiveness of the strategy.

Skills Acquired/Enhanced:

• Local Marketing for Tourism Business: Developed expertise in crafting and executing local marketing strategies tailored for businesses that rely heavily on tourism and local foot traffic.
• Online to Offline Marketing Strategy: Acquired proficiency in strategies that bridge the gap between online marketing efforts and offline store visits, ensuring seamless customer journeys.

Conclusion:

The collaboration between my team in Gravity Labs and Health & Pharma – Retail Company showcased the power of effective local digital marketing. The strategies implemented, from Meta and Google Ads campaigns to online-to-offline initiatives, not only drove more foot traffic to the physical stores but also resulted in a significant boost in revenue.

Note: All Customers names are available upon request.