Digital Expansion for Construction – Wholesale Supplier Company

  • Customer Type B2B
  • Customer Sector Wholesale Supplier

About the client:

Construction – Wholesale Supplier Company is a prominent player in the construction wholesale supply sector. With the evolving B2B landscape and the increasing importance of digital platforms, there was a strategic need to expand the customer base and enhance the adoption of the B2B ecommerce platform.


Challenges:

  • Crafting and executing a digital marketing strategy tailored to find new B2B customers.
  • Promoting the adoption of the B2B ecommerce platform among existing and potential customers.
  • Navigating the unique challenges and standards of B2B ecommerce in the construction wholesale sector.

Contribution:

  • Digital Marketing Strategy: Led the creation and implementation of a comprehensive digital marketing strategy, focusing on B2B customer acquisition.
  • B2B Ecommerce Adoption: Spearheaded initiatives to promote the adoption of the B2B ecommerce platform, ensuring customers recognized its value and integrated it into their purchasing processes.
  • B2B Standards & Best Practices: Ensured that all digital initiatives adhered to the highest standards and best practices specific to B2B ecommerce in the construction wholesale sector.

Results:

  • Impressive Customer Growth: Successfully expanded the customer base by 30%, growing from 380 to almost 500 clients.
  • Significant B2B Adoption: Boosted the adoption rate of the B2B ecommerce platform from a mere 5% to over 60%.

Skills Acquired/Enhanced:

  • B2B Ecommerce Adoption: Developed expertise in strategies and techniques to promote the adoption of B2B ecommerce platforms in the wholesale sector.
  • B2B Leadgen: Acquired proficiency in crafting and executing lead generation strategies tailored for B2B customers in the construction wholesale domain.
  • B2B Ecommerce Standards & Best Practices: Enhanced skills in understanding and implementing the highest standards and best practices for B2B ecommerce in the construction wholesale sector.

Conclusion:

The collaboration between my team in Gravity Labs and Construction – Wholesale Supplier Company marked a transformative phase in the company’s B2B journey. The strategies implemented, from customer acquisition to ecommerce platform adoption, not only expanded the company’s clientele but also solidified its position as a forward-thinking player in the construction wholesale sector.

Note: All Customers names are available upon request.