Digital Lead Generation for Construction – Home Design & Development Company

  • Customer Type B2C/B2B
  • Customer Sector Construction

About the client:

Construction – Home Design & Development Company is a leading brand in the home design and development sector. With the increasing demand for home renovations and energy upgrades, there was a strategic need to tap into the potential market and generate quality leads.


Challenges:

  • Crafting and executing a digital market strategy tailored for the construction industry.
  • Leveraging digital platforms to generate B2C leads for home renovations and energy upgrades.
  • Ensuring a high conversion rate from leads to closed deals.

Contribution:

  • Digital Market Strategy: Led the creation and implementation of a comprehensive digital market strategy, focusing on B2C lead generation for the construction sector.
  • B2C Lead Generation Ads: Utilized targeted advertising campaigns to generate leads for home renovations and energy upgrades.
  • Marketing & Sales Operations: Ensured seamless integration between marketing and sales operations, optimizing the lead-to-customer journey.

Results:

  • Impressive Lead Generation: Successfully collected more than 350 leads with an investment of 8k.
  • High Conversion Rate: Out of the generated leads, almost 50 resulted in closed deals, each with a Contract Value (CV) exceeding 15K.

Skills Acquired/Enhanced:

  • Construction B2C Lead Gen Ads: Developed expertise in crafting and executing lead generation advertising campaigns tailored for the construction industry.
  • Construction Industry Marketing & Sales: Acquired proficiency in understanding and navigating the unique challenges and nuances of marketing and sales in the construction sector.
  • Marketing & Sales Ops for B2C Leadgen: Enhanced skills in operations that bridge the gap between marketing and sales, ensuring a smooth lead-to-customer journey.

Conclusion:

The collaboration between my team in Gravity Labs and Construction – Home Design & Development Company showcased the power of targeted digital lead generation in the construction sector. The strategies implemented not only generated a high volume of quality leads but also resulted in a significant number of closed deals, setting a new benchmark in the industry.

Note: All Customers names are available upon request.