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Digital Revamp for FMCG – Children Food Company’s Greek Branch

  • Customer Type B2B
  • Customer Sector FMCG - Food

About the client:

FMCG – Children Food Company a renowned multinational brand in the children’s food sector. As the brand sought to strengthen its presence in the Greek market, there was a strategic need to revamp its digital presence and effectively showcase the company and its products to the local audience.

Challenges:

  • Crafting and executing a digital marketing strategy tailored for the Greek branch of the multinational company.
  • Designing a modern, user-friendly website that effectively presents the company and its range of products.
  • Engaging with the local audience to drive subscriptions and sales.

Contribution:

  • Digital Marketing Strategy: Led the creation and implementation of a comprehensive digital marketing strategy tailored for the Greek market.
  • Website Creation: Spearheaded the development of a brand-new website, ensuring it effectively showcased the company’s values and product range.
  • Target Group Analysis & Persona Creation: Conducted in-depth analysis to understand the local audience, leading to the creation of detailed customer personas.

Results:

  • Impressive Subscriber Growth: Successfully amassed more than 800 new subscribers in less than 6 months.
  • Boost in Sales: Assisted in driving a significant increase in total sales, witnessing a growth of approximately 18% in the subsequent year.

Skills Acquired/Enhanced:

  • Target Group Analysis & Persona Creation: Developed expertise in analyzing target groups and crafting detailed customer personas, ensuring marketing strategies resonated with the desired audience.
  • Website Localization: Acquired proficiency in tailoring websites to local preferences, ensuring cultural relevance and resonance.
  • Community Building: Enhanced skills in building and nurturing a community around the brand, fostering loyalty and driving engagement.

Conclusion:

The collaboration between my team in Gravity Labs and FMCG – Children Food Company’s Greek branch marked a significant milestone in the company’s journey in the Greek market. The revamped digital presence, coupled with effective community building, not only enhanced brand awareness but also drove impressive sales growth, solidifying the brand’s position in the local market.

Note: All Customers names are available upon request.