Digital Transformation for Toys & Games – Retail Company
- Customer Type B2C/B2B
- Customer Sector Toys & Games
About the client:
Toys & Games – Retail Company is a well-established player in the toys and games retail and b2b sector. With the evolving retail landscape and the increasing importance of online presence, there was a strategic need to transition to the digital realm and establish a robust ecommerce platform.
- Crafting and executing a digital marketing strategy for the company venturing into the digital space for the first time.
- Prioritizing the promotion of the newly established ecommerce platform while ensuring a healthy return on investment.
- Engaging with a new online audience and driving sales through digital channels.
- Digital Marketing Strategy: Led the creation and implementation of a comprehensive digital marketing strategy tailored for the toys and games retail sector.
- Ecommerce Promotion: Prioritized the promotion of the ecommerce platform, leveraging various digital channels to drive traffic and conversions.
- Performance-Driven Advertising: Ensured that all advertising efforts were driven by performance metrics, optimizing campaigns for maximum ROI.
- Impressive Online Revenue: Achieved a remarkable online revenue of over 30k per month, starting from scratch.
- Healthy ROI: With strategic marketing efforts and an investment of over 60k, reached a direct ROI of 4.5 in the first year.
- Digital Transformation: Developed expertise in transitioning traditional retail businesses to the digital realm, ensuring a seamless transition and robust online presence.
- Digital Marketing Strategy for Toys Companies: Acquired proficiency in crafting and executing marketing strategies tailored for the toys and games retail sector.
- Performance-Driven Advertising: Enhanced skills in creating and optimizing advertising campaigns based on performance metrics, ensuring maximum ROI.
The collaboration between my team in Gravity Labs and Toys & Games – Retail Company marked a pivotal moment in the company’s journey. The transition to the digital space not only opened up new revenue streams but also positioned the company as a modern, forward-thinking player in the toys and games retail sector.
Note: All Customers names are available upon request.