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Digital Transformation for Toys & Games – Retail Company

  • Customer Type B2C/B2B
  • Customer Sector Toys & Games

About the client:

Toys & Games – Retail Company is a well-established player in the toys and games retail and b2b sector. With the evolving retail landscape and the increasing importance of online presence, there was a strategic need to transition to the digital realm and establish a robust ecommerce platform.

Challenges:

  • Crafting and executing a digital marketing strategy for the company venturing into the digital space for the first time.
  • Prioritizing the promotion of the newly established ecommerce platform while ensuring a healthy return on investment.
  • Engaging with a new online audience and driving sales through digital channels.

Contribution:

  • Digital Marketing Strategy: Led the creation and implementation of a comprehensive digital marketing strategy tailored for the toys and games retail sector.
  • Ecommerce Promotion: Prioritized the promotion of the ecommerce platform, leveraging various digital channels to drive traffic and conversions.
  • Performance-Driven Advertising: Ensured that all advertising efforts were driven by performance metrics, optimizing campaigns for maximum ROI.

Results:

  • Impressive Online Revenue: Achieved a remarkable online revenue of over 30k per month, starting from scratch.
  • Healthy ROI: With strategic marketing efforts and an investment of over 60k, reached a direct ROI of 4.5 in the first year.

Skills Acquired/Enhanced:

  • Digital Transformation: Developed expertise in transitioning traditional retail businesses to the digital realm, ensuring a seamless transition and robust online presence.
  • Digital Marketing Strategy for Toys Companies: Acquired proficiency in crafting and executing marketing strategies tailored for the toys and games retail sector.
  • Performance-Driven Advertising: Enhanced skills in creating and optimizing advertising campaigns based on performance metrics, ensuring maximum ROI.

Conclusion:

The collaboration between my team in Gravity Labs and Toys & Games – Retail Company marked a pivotal moment in the company’s journey. The transition to the digital space not only opened up new revenue streams but also positioned the company as a modern, forward-thinking player in the toys and games retail sector.

Note: All Customers names are available upon request.