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Expanding Digital Footprint for FMCG – Packaging Solutions Supplier in North America

  • Customer Type B2B
  • Customer Sector Packaging

About the client:

FMCG – Packaging Solutions Supplier is a distinguished supplier in the Fast-Moving Consumer Goods (FMCG) sector, specializing in packaging solutions. Recognizing the vast potential in the North American market, there was a strategic need to introduce the company to potential clients in the USA and Canada.

Challenges:

  • Crafting and executing a digital strategy tailored for exports to the USA and Canada.
  • Designing a modern, user-friendly website to effectively introduce the company to the North American audience.
  • Utilizing Google Ads and Email Marketing to reach potential clients and drive engagement.

Contribution:

  • Digital Strategy for Exports: Led the creation and execution of a comprehensive digital strategy targeting the USA and Canada.
  • Website Creation: Spearheaded the development of a brand-new website tailored to the preferences and needs of the North American audience.
  • Google Ads & Email Marketing: Implemented strategic campaigns on Google Ads and utilized email marketing to introduce the company to potential clients in the target regions.

Results:

  • Enhanced User Engagement: Witnessed a significant boost in Average Session Duration by 95% and Pages/Session by 130%, indicating a highly engaging user experience.
  • Impressive Deal Closures: Assisted in closing more than 8 deals, each with an Annual Contract Value (ACV) exceeding 5K and a Customer Lifetime Value (CLTV) surpassing 30K, all with an investment of less than 25k.

Skills Acquired/Enhanced:

  • Export Marketing for B2B Companies: Developed expertise in crafting and executing marketing strategies tailored for B2B companies targeting export markets.
  • Lead Generation in Different Countries: Acquired proficiency in generating and nurturing leads in different geographical regions, understanding the nuances of each market.
  • Digital Strategy Creation: Enhanced skills in creating comprehensive digital strategies that resonate with the target audience and drive conversions.

Conclusion:

The collaboration between my team in Gravity Labs and FMCG – Packaging Solutions Supplier marked a significant expansion of the company’s digital footprint in North America. The strategies implemented, from website creation to targeted marketing campaigns, not only enhanced user engagement but also led to impressive deal closures, setting a new standard in the FMCG packaging solutions sector.

Note: All Customers names are available upon request.