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Maximizing ROI for Multistore – Multi Retail Company with Data-Driven Marketing

  • Customer Type B2C
  • Customer Sector Multiretail

About the client:

Multistore – Multi Retail Company is a leading multi-retail company with a vast product range spanning across multiple stores. In the face of growing competition and the challenge of effectively marketing a diverse product range, there was a need to adopt a more data-driven approach to advertising.

Challenges:

  • Efficiently marketing a vast product range of 25k items to the right audience.
  • Identifying the best-performing products to prioritize in advertising campaigns.
  • Maximizing the return on investment (ROI) for advertising spend on platforms like Google Ads and Meta Ads.

Contribution:

  • Data-Driven Performance Marketing: As part of the Gravity Labs team, we implemented a performance marketing mechanism on Google Ads and Meta Ads, leveraging data analytics to drive campaign decisions.
  • Product Selection: Analyzed sales and engagement data to identify the best-performing products among the 25k available, ensuring they received optimal advertising exposure.
  • ROI Maximization: Continuously monitored and optimized ad campaigns to ensure the highest possible return on the advertising investment.

Results:

  • Impressive ROI: Achieved a stellar ROI of 6.1 in less than 6 months with an investment of over 70k.
  • Data-Driven Decisions: The data-driven approach ensured that the best-performing products were highlighted, leading to increased sales and profitability.

Skills Acquired/Enhanced:

  • Data Driven Performance Marketing: Deepened expertise in leveraging data analytics for optimizing marketing strategies and driving performance.
  • Ecommerce Product Mix Selection: Enhanced skills in analyzing and selecting the right mix of products for ecommerce platforms to maximize sales and profitability.
  • Ecommerce Category Management: Acquired proficiency in managing and optimizing product categories for ecommerce, ensuring a seamless shopping experience for customers.

Conclusion:

The collaboration between Gravity Labs and Multistore – Multi Retail Company showcased the power of data-driven marketing in the retail industry. The strategies implemented not only maximized ROI but also provided valuable insights into product performance and customer preferences.

Note: All Customers names are available upon request.