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Leveraging Email & SMS in E-Commerce: A Guide for Beginners
In an age where e-commerce reigns supreme, businesses are constantly on the lookout for effective ways to communicate and engage with their customers. Two of the most prevalent tools in this realm are email and SMS (Short Message Service). Both of these channels offer unique advantages, but they also come with their own sets of […]
Google Analytics 4: An introduction for beginners
Google Analytics is an indispensable tool for businesses and individuals looking to gain insights into their website’s performance. From tracking user behavior to understanding traffic sources, Google Analytics provides a wealth of information that can help website owners make informed decisions. In this article, we will delve into the implementation process of Google Analytics, discuss […]
eShop Conversion Rate Optimization: Pros & Cons, Dos & Don’ts
In the digital age, e-commerce businesses are constantly seeking ways to improve their online presence and increase sales. One of the most effective strategies to achieve this is through eShop Conversion Rate Optimization (CRO). This article delves into the intricacies of CRO, its importance, the process involved, and the dos and don’ts to consider. What […]